For a Social Media Manager, image sizes are critical to convey the message and maximize a brand’s visual impact. Every so often, changes to image sizes happen, either by platform demand or by design trends. To make things handy, we’ve collected some of the social media image sizes you can expect to use in 2022 for facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok and the Snap.
SOCIAL MEDIA IMAGE SIZES FOR 2022:
Facebook profile picture size: 180 x 180
Facebook cover photo size: 820 x 312
Facebook link image size: 1200 x 630
Facebook image post size: 1200 x 630
Facebook event image size: 1920 x 1005
Facebook group cover image size: 1640 x 856
Facebook video size: 1280 x 720
Maximum Facebook video length: 240 minutes
Facebook image ad size: 1200 x 628
Facebook video ad size: 1080 x 1350 (ratio 4:5), at least 1080 x 1080, ratios from 16:9 to 9:16 are also supported
Facebook Story ad size: 1080 x 1920
Facebook messenger image ad size: 1200 x 628
Facebook Reels – 1080×1350 (ration 4:5)
CM pro tip: Keep Facebook videos SAP, or as short as possible. While the max video length is 240 minutes, Facebook recommends 15 seconds.
Filters are a must on this on this platform, but which of the three orientations for Instagram posts (square, landscape, and portrait) is your favorite?
Instagram profile picture size: 110×110
Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
Instagram Stories size: 1080 x 1920
Recommended Instagram video sizes: 1080 x 1080 (square) 1080 x 566 (landscape), 1080 x 1350 (portrait)
Carousel posts & ads: 1080 x 1080 (square) recommended, 1080 x 566 (landscape) and 1080 x 1350 (portrait) are also supported, can be video or static image
Instagram photo thumbnails: 161 x 161
Instagram ads size: 1080 x 566 (landscape), 1080 x 1080 (square)
Instagram IGTV video size: 1080 x 1920
IGTV Cover Photo Size: 420 x 654
Instagram Reels and Live: 1080 x 1920
CM pro tip:
Use square and vertical formats to maximize the space on the newsfeed.
Twitter profile picture size: 400 x 400
Twitter header size: 1500 x 500
Twitter post image size: 1200 x 675
Minimum Twitter card image size: 120 x 120
Twitter video size: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait)
Maximum Twitter video length: 140 seconds
Twitter image size for ads: 800 x 418 (Website card), 800 x 800 (App card image), 800 x 800 (Carousels), 800 x 418 (Direct Message card), 800 x 418 (Conversation card)
Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait) Length: 12 seconds or less (recommended), 2 minutes and 20 seconds (maximum)
The standard for B2B, it’s critical that LinkedIn profiles and pages look polished and professional. Especially if looking for a job/hiring.
Company pages:
LinkedIn company logo size: 300 x 300
LinkedIn cover photo size: 1128 x 191
LinkedIn Sponsored Content image size: 1200 x 627
LinkedIn Business Banner image: 646 x 220
LinkedIn image sizes for blog post link images: 1200 x 627
Social Media Image Sizes for 2022: Free PSD files and Cheat Sheets.
Personal pages:
LinkedIn profile picture size: 400 x 400
LinkedIn background photo size: 1584 x 396
LinkedIn post image size: 1200 x 1200 (square) 1080 x 1350 (portrait)
LinkedIn link post size: 1200 x 627
LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
Maximum LinkedIn video length: 10 minutes
YouTube
Resolution and length of the video are quite important, and so are the profile picture and channel cover picture.
YouTube profile photo size: 800 x 800
YouTube Channel cover picture: 2560 x 1440 (desktop) and 1546 x 423 (smartphones)
YouTube thumbnail size: 1280 x 720
YouTube Standard video: Minimum dimension is 426 x 240. Max dimension is 3840 x 2160, aspect ratio 16:9
Pinterest Profile picture: 165 x 165
Pinterest Board Display image: 222 x 150
Pinterest Standard Pin size: Vertical images 1000 x 1500
Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Maximum 30 minutes
Pinterest Promoted carousels: image aspect ratio: 1:1 or 2:3, 1000×1000 or 1000×1500
Pinterest Story Pins image size: 1080 x 1920
Tik Tok
TikTok Video: 1080 x 1920, maximum 3min.
TikTok Profile photo: 200 x 200
TikTok in-feed ad video aspect ratio: 9:16, 1:1, or 16:9.
Snapchat
Shared images: 1080 x 1920
Geofilters: 1080 x 1920
Stories: 1080 x 1920; max file size 34 MB; duration: 10 seconds or less
Partially prepared with information from Falcon.io
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